Developing iOS applications starts with clarity: identifying the target users, defining the app’s purpose, and deciding which scenario must be solved in the first release. A solid discovery phase clarifies the MVP scope, guides the right architecture choice, and helps avoid features that look good on paper but fail to improve actual usage.

Once the foundation is in place, attention turns to the UI behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, careful state management, and well-planned integrations (payments, auth, analytics, backend APIs) keep the product easier to maintain and scale after the App Store launch.